ERAL55

There are five shop windows that illuminate that corner, marking the division between Corso Como on one side and Piazza XXV Aprile on the other. These windows have been there since 1976, at a time when the city looked very different. Back then, the skyscrapers that now dominate the skyline were not visible, nor were the renowned chefs of the culinary scene gathered here.
Over the years, these windows have witnessed the transformation of Milan’s residents and the flow of tourists, initially driven by curiosity to explore exciting outskirts and now in search of a quieter, more progressive vision. It is remarkable how days quickly dissolve into years, yet these windows have consistently avoided following conformity. They have resisted the homogeneity of seasonal fashion trends and defended themselves against being viewed without passion, indifference, or hostility.
What truly matters is that those who have looked through them have recognized, in the reflection of the glass, the image of an extraordinary individual, beyond the ordinary.

We sell clothing, but not those displayed on a rack with a "sale" tag.
We offer footwear, but not those with spotless soles labeled "made in Italy."
We provide accessories, but not the same ones found in large shopping centers.
Our approach consists of careful selection, tailoring, finishing, customization, design, production, branding, and innovation.
We collaborate with creative talents, understand our customers' needs, explore new possibilities, and, of course, learn from our mistakes. Certainly, our commitment knows no bounds.