DOUBLE RRL - Ralph Lauren

Double RL is one of the most famous brands founded by Ralph Lauren, also famous for being temporarily discontinued. But what are the characteristics and aesthetics of Double RL?

For those who love to wear vintage, it is essential to deepen your understanding of the Double RL universe. In this article, we will explore the characteristics of the brand, the context of its discontinuation, and the aesthetic that can be embodied by wearing its clothes.

What is the Double RL brand created by Ralph Lauren?

Double RL is a brand founded by the famous fashion designer Ralph Lauren, known for his connection with American fashion and lifestyle. The brand was founded around 1993. Ralph Lauren, who was already an avid collector of vintage, created Double RL with the intention of creating a brand entirely dedicated to vintage fashion.

Lauren’s motivation for starting Double RL stems from a personal experience: while searching for vintage clothing, he would often visit different stores, only to find that the vintage jeans he wanted had already been purchased by other shoppers. This inspired him to want to create a brand that focused exclusively on vintage and timeless clothing.

Double RL is known for its American vintage style, which evokes a sense of nostalgia and retro, but with a superior quality in its construction. The brand is highly appreciated by its fans for the attention to detail and the craftsmanship of its garments, which have become a symbol of rustic and timeless elegance.

What is the context of the Double RL discontinuation?

Double RL, which has gained immense popularity worldwide, made a drastic decision in 1998 to discontinue production. This decision was made because, despite the success of the brand, Double RL was going in a direction that was far from the original concept that Ralph Lauren had initially thought of.

One of the main characteristics of Double RL is its vintage style, which retains a strong sense of casualness while striving for superior craftsmanship. However, most of the pieces in the Double RL line were oversized, which made them particularly popular in the context of global streetwear fashion. Ralph Lauren, realizing that the brand was becoming more of a streetwear icon than a symbol of casual luxury, felt disoriented by this deviation from the original concept and reluctantly decided to discontinue production.

However, Double RL was so popular that after its discontinuation, there were huge calls for its revival. Subsequently, aspects such as fit and price were revised, and in 2001 the brand was finally successfully relaunched.

What aesthetic can be expressed by wearing Double RL garments?

Wearing pieces like Double RL jackets and shirts, you can express an aesthetic that directly recalls the history and wealth of America. Ralph Lauren's clothes, in fact, express without half measures the prosperity, splendor and refinement of America, and Double RL, the brand that Lauren created, also brings with it a nostalgic atmosphere that evokes a distant past.

This sense of richness is what makes Double RL’s aesthetic fascinating, a vision that combines vintage with a contemporary appeal. Despite being a brand that draws inspiration from the past, Double RL continues to generate great interest precisely because of its ability to combine elements of the past with a timeless quality, thus managing to remain relevant even today.

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Affinity between ERAL55 and RRL

ERAL55 fashion style, which modernly mixes casual vintage with Italian classic, perfectly reflects Ralph Lauren's world, philosophy and thinking. For this reason, ERAL55's way of dressing and attention to detail are very similar to Ralph Lauren's.

If you want to immerse yourself in Ralph Lauren's attention and express the vision of the old and charming American world, we invite you to discover the popular Double RL collection at ERAL55 stores. 

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